Content Marketing These days, content marketing is a lot like the housing market. Now, everyone and their grandmother is a publisher, a brand storyteller, or something equally nebulous. Content Marketing Challenge 1:
Click To Tweet Real-Time Marketing Challenges for Brands and Local Businesses Despite all the pluses, there are some very real challenges that the business or brand will need to overcome for successfully marketing in a real-time environment.
The Challenge — Getting Approvals Quickly The bigger the brand, the longer it takes to get approvals through the pipeline. From idea to inception, it can take up to a week or longer for all the eyeballs to review and sign off.
An example of this is getting an article drafted on a Google update or new feature. A project like this would start with the writer, then the editor, submission to marketing for review, and then to the person responsible for putting the article on the website and clicking publish.
If revisions are necessary, that can be another week to get back through the approval process.
The Solution — Empower Trusted Leaders In order to be more active in real-time, a better solution would be to empower trusted leaders to make these types of decisions to speed the approval process along. Perhaps have a point person for the various areas, such as if it is blog that needs approved, or troublesome tweets that need responded to.
Without a sense of urgency, competitors will always get their voices heard first. By the time a piece is sanitized, approved and released, the audience will have moved on to the next big thing. Take care to invest in training for front line staff. No one willingly buys from a boring brand.
Competitors are just a click away and a prospect will be long gone if not intrigued by what the business has to say. Ideally, achieving all three simultaneously is the best approach.
Sep 02, · And what marketer doesn't like a good challenge? Face your biggest marketing challenges head-on with these shortcuts: Challenge #1 Lead Generation: When you’re struggling with lead generation, you’re losing the ability to attract future prospects or clients. A struggle with lead generation also means that you’re losing sales. Real-Time Marketing Challenges for Brands and Local Businesses. Despite all the pluses, there are some very real challenges that the business or brand will need to overcome for successfully marketing in a real-time environment. 4 Ways to Overcome Marketing Challenges Forever. Share Flip Pin Email Here's a List of the Top Internet Marketing Strategies for Your Business. Learn How to Use Web Technology to Strengthen Competitive Advantage. Learn About Content Marketing - What It Is and How to Use It.
The Solution — Give Customers What They Want The easiest way to get from A to Z here is to focus on what the audience wants and needs, not on the business wants and needs. Businesses that put their customers first can easily create content.
A customer is planning to attend a wine tasting at your vineyard — what information would they need to know before arriving? Another example is weather condition updates that would impact how the customer should dress the day of the wine tasting.
This is the type of information you would want to share with those attending the day before or possibly the morning of the event. For example, creating a campaign around sunny days during hurricane season is in poor taste.
If people feel that a brand is trying to exploit a trending item such as this or they lack authenticity, it could mean trouble for the business.
The Solution — Partner with those that Can Bring the Wow If the brand lacks coolness, there are two basic options to raise their clout: Personally, I recommend the latter.
Donate a portion of sales revenue during a specific timeframe to an important cause. Many local businesses are doing this right now because we are in hurricane season and so many have lost their homes. This will get customers talking about the business and also buying during what might normally being the slow season.
Need help getting more local visibility in real-time? We have the perfect real-time solution.
Click to learn more now!Jan 03, · Digital marketing has become an important area, if not the primary area of focus, for most small-business leaders. But as the digital landscape continues to evolve, so do the challenges.
May 02, · There are also other cheap content marketing strategies such as making videos, podcasting and webinars. The above tips should help you overcome some of . However, there are numerous challenges that make content marketing difficult in today’s media environment.
In today’s post, I’ll be looking at 11 of these content marketing challenges and what they mean to your content strategy, whethere you're creating B2C or B2B content, as well as sharing some tips for overcoming them.
To be a successful marketing professional in , you’ve got to be able to search out -- and profit from -- fresh ideas, as challenging as that might be. The reality is .
Oct 04, · The one constant in the marketing industry is that it is ever-changing. Over time marketing has faced countless challenges, be it from disruptive new technologies, consumer empowerment or ongoing.
In our experience, we’ve found that there are four main obstacles that most businesses struggle to overcome in their efforts to successfully implement a strategy. Here’s a brief look at these four obstacles, and how you can jump them.