By Omna Roy Advertisement Introduction: Advertisement means making a thing known to the people commercially. We live in an age of publicity. Advertisement are designed to promote the particular interest of a definite person, caused, or the sale of product.
But now-a-days the reverse of it is more true. In this age of machinery, new things are produced everyday.
Market is created for these things through advertisement Businessmen advertise their goods in various ways and thus spread a knowledge of their goods among the customers. It is through advertisement that people begin to feel a need for even those goods of which they had never heard before.
No business can stay in the business world without advertisement. A successful businessman is one who snatches away money from even the most miserly and reluctant customer. Thus, the business world rotates on the pivot of advertisement. As the world is progressing, so the means of advertisement are also increasing.
We all know that big posters are pasted on the walls, and handbills are distributed to advance the sale of goods. Walls are painted and big signboards are displayed on crossings and prominent places to serve this purpose. In a cinema hall, first of all we see the advertisement slides.
A major part of the daily newspapers is full of advertisement. Radio and Television also are being used as means of commercial advertisement.
A good advertisement must have certain qualities. First, it should be based on human-psychology. A thing meant for ladies, should be advertised in such a way that they are attracted towards it.
If men are to be customers, then it should appeal to their tastes. Goods for different income groups should be advertised, taking into consideration their purchasing power.
A motor car is a thing for the rich. Its advertisement must be touch the mentality of the rich.
Usha Sewing Machine should be advertised in such a way that the family man, with ordinary income, may feel the economic advantages of the investment of his money on it. Secondly, advertisements should be attractive.
This is very essential. People look towards an advertisement only if it is eye-catching. Good, interesting pictures are very effective form this point of view. The advertisements to show that quality of the cloth display a man wearing a suit of non-sanforized cloth.
He appears funny and uncomfortable as his suit has gone out of fit by washing.
How smart and active he appears. So a good advertisement must be interesting, attractive and eye-catching. But proper sanctity must be maintained and unnecessary exposure must be avoided. It must also be frequently repeated, otherwise people forget all about the goods advertised. People do not like to waste their time on things which do not concern them.
So to be successful, advertisement must be brief. Long descriptive stories or certificates of praise about certain thing do not make good advertisement.The Warfare Up against Educational Essay Making Companies. by Aaron Finn on October 23, Add Your Comments. Tweet; You no doubt know that article advertising is just one of more well known ways to get men and women to visit your web sites and buy your products.
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